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Carol Firenze founded the Passionate Olive in 2003. A noted author, educator and public speaker, Carol combines her knowledge, communication expertise and management consulting background with her love of the world of olive oil. She offers a variety of products and services related to the olive oil industry.
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Book
The Passionate Olive Book – 101 Things to do with Olive Oil
Carol Firenze introduces readers to the whole world of uses for olive oil. In fact, lovers of olive oil will want to keep The Passionate Olive – 101 Things to do with Olive Oil and a bottle of olive oil in the kitchen, the bathroom and even in the bedroom!
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iPhone/iPad app – GoEVOO
Extra Virgin Olive Oil (EVOO) is on the go! GoEVOO is a fun, educational and interactive experience. Get ideas for using EVOO that go beyond the kitchen. Find olive oil producers, retail and tasting locations throughout the US. Manage your discoveries; note your favorites and share with your friends.
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Services
- Speaking Engagements for large or small groups
- Marketing/Branding/Communications for Olive Oil Producers and Specialty Stores including Sales Support, Public Relations and Producer/Processing On-Site Tour Planning
- Educational Events for Retailers and Consumers
- Tours of Olive Mills and Olive Harvests in Northern California, Umbria, and Tuscany
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Products
The Passionate Olive Store offers products featuring The Passionate Olive book, extra virgin olive oil, gift packages, tea towels and gift cards.
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Recommendations
The Passionate Olive recommends selected products.









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