“Only someone who knows as much about the enormous benefits of this ancient symbol of life and longevity can appreciate the importance of giving the olive tree and all it offers tribute, as Carol Firenze does in The Passionate Olive.”

—Norma Kamali, Designer and Proprietor of Olive Oil Wellness Products


“Carol Firenze has done a fine job of gathering between two covers – folklore, history, family recipes and scholarly works dealing with olive oil. If you are an olive oil fan, this book is a handy reference.”

—Darrell Corti, President Corti Brothers and World-Renowned Olive Oil Expert

“Carol Firenze’s presentation and book signing in our Los Gatos store was the most successful event since the store opened five years ago. The local newspaper wrote a great cover story on her book and mentioned the event at Borders. She gave a terrific talk and sold more that eighty books. Everyone in attendance enjoyed Carol and her book. I recommended her for events in Hawaii which was were also huge successes.”

—Anny Cleven, PR Manager for Border’s Northern California

“Vivacious, beautiful Carol Firenze may be the best advertisement for her own charming and clearly written reference book packed with history and how-to information. Dr. Firenze recounts history as shaped by the fascinating olive rather than the other way around. It’s early uses in Mediterranean health aids and as an ingredient in food preparation are secondary to olive oil’s role in ancient religious rituals, myth and as an influence to world commerce. Her lecture was absolutely delightful.”

—Gerry Furth-Sides, American Institute of Wine and Food

“The Friends of Los Gatos (California) welcomed Carol Firenze as our featured speaker at our April 2006 Friday Forum Series with great pleasure. Her PowerPoint illustrations were well organized and informative. Carol’s presentation was enlivened by her obvious love and yes, passion, for all things related to olive oil. Her erudition was well flavored with humorous anecdotes. Her program flowed easily and the hour flew by. The audience was enthusiastic and appreciative. Also, Carol was adroit at answering questions from the audience. All and all, it was a brilliant evening!”

—Maureen O’Connell, J.D. and President of Friends of the Library